The 2AM Principle: Discover the Science of Adventure

They say nothing good happens after 2AM. But have they played Jenga with an intoxicated Kiefer Sutherland, run with the bulls in Pamplona, or navigated Greenwich Village by shopping cart? It's another Saturday night at your local bar. The lights flicker on and off. 2:00 AM again. Time to slink home? Or time to get started on a new adventure? The 2AM Principle will be your inspiration-and guide-to living life to the fullest. Adventures don't happen by accident-just ask Levy. Once a high school geek, Jon is now an established brand strategist, consultant and creator of the EPIC Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for creating an unforgettable night-from assembling the right team and picking the best mission, to the finer points of party conversation, and the proper technique for scaling a wall. The only rule? Nothing good happens after 2AM-except the most epic experiences of your life. The 2AM Principle is packed with amazing tales-both outrageous and touching-from Levy's adventures: his improbable triumphs, inspiring failures, and life-changing lessons. With the brainy enthusiasm of a TED Talk and the life-hacking zeal of Timothy Ferriss's The 4-Hour Work Week, this book will resonate with anyone looking to live more fully-and adventurously.