Commodity Chains and Global CapitalismGary Gereffi, Miguel Korzeniewicz Bloomsbury Academic, 1994 - 334 páginas The current restructuring of the world-economy under global capitalism has further integrated international trade and production. It thus has brought to the fore the key role of commodity chains in the relationships of capital, labor, and states. Commodity chains are most simply defined as the link between successive processes of manufacturing that result in a final product available for individual consumption. Each production site in the chain involves organizing the acquisition of necessary raw materials plus semifinished inputs, the recruitment of labor power and its provisioning, arranging transportation to the next site, and the construction of modes of distribution (via markets and transfers) and consumption. |
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... Nike Corporation . Beginning in the mid - 1970s , running , jogging , and exercise in general became part of mainstream American culture . Nike Corporation was in the right place at the right time to capitalize on this phenomenon by ...
... Nike's more sophisticated models required the expertise and flexibility of older , more reliable partners . Second , the technolog- ical expertise and capital of the older partners was often necessary to bring newer production ...
... Nike's capacity to influence market demand for its shoes . Nike's video and print ad- vertisements have been among the most innovative and controversial in recent years , adding to Nike's visibility and undoubtedly contributing to its ...
Índice
Global Commodity Chains | 1 |
Historical and Spatial Patterns of Commodity | 15 |
Competition Time and Space in Industrial Change | 51 |
Página de créditos | |
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Commodity Chains and Global Capitalism Gary Gereffi,Miguel Korzeniewicz Vista previa restringida - 1993 |
Commodity Chains and Global Capitalism Gary Gereffi,Miguel Korzeniewicz No hay ninguna vista previa disponible - 1994 |