Doing Research in Business and Management: An Introduction to Process and MethodSAGE Publications, 1998 M09 14 - 309 páginas This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods. After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages. |
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Doing Research in Business and Management: An Introduction to Process and Method Dan Remenyi,D. Remenyi Vista previa limitada - 1998 |
Términos y frases comunes
academic analysis approach to research body of knowledge business and management cent chapter concepts conducted correspondence analysis developed discussed dissertation doctoral degree empirical generalisations ethical evidence collection examiners example expect experiments grounded theory Henley Management College hypothesis important information systems internal validity interview issues Journal Judgement Samples literature review London management research management studies masters and doctoral masters degree masters or doctoral mathematical mean measure nature Newbury Park null hypothesis organisation paradigm Participant observation phenomenological phenomenon positivism positivistic possible qualitative evidence qualitative research quantitative questionnaire relationships Remenyi research degree research in business research methodology research process research project research question research strategy research tactic response Sage Publications sample sample size scientific scientists social sciences sometimes statistical Strategic Information Systems study research Suggested Further Reading supervisor survey techniques theoretical conjecture Thousand Oaks triangulation understanding University users validity variables